Saturday, April 19, 2014

You use the iPhone, Android Phone or blackberry it? There Foursquare or Gowalla playing it? If ther


You use the iPhone, Android Phone or blackberry it? There Foursquare or Gowalla playing it? If there is, you often Check-in yet? (Further Reading: Taiwan's inside: The reason people use LBS services?) If you are already infrequently Check-in, and what are the reasons? I have quite a while diligent Check-in Foursquare, then even while the Mayor 22 locations, but also release a 11 Badge, but after playing for a while on the tired, barely two or three months time Check-in Over (And even if I did have a couple of months check-in, I still was Mayor 20 locations). Most of my friends are also observed, like me, perhaps keen for a while, after it cooled down. Such a situation is of course for service providers looking great. So how to break it? Today, I want from a user's point of view, chat for LBS some different thought. Jufan a flatbed services extend to succeed, we must try to find roles and relationships between them, "supply" and "demand", and continues through the clever run run bear "stimulate demand" and "increase the supply of" operation, resulting in the growth of kinetic energy. So first a little analysis and "demand" on the relationship between the LBS "supply" What? Achievement system - such as Mayor, Badge design - providers is standing side, who need a user, the reasons run run bear for the demand to bring the game of self-actualization motivation. Or the substance of the incentives offered by the merchant locations (such as stores offer discounts or gifts, etc. Mayor) social relationships - friends know the dynamics at this point each User also has the role of suppliers and demanders, Check-in is Action to provide their own dynamic, and want to know a friend run run bear is a dynamic demand. Only in this part, because the needs (see friends dynamic) incentives for providers generated is low (do not know how many people are concerned about their own), so even if the demand is bigger, to stimulate the supply of produce no much help. Paste altruistic motives-User Check-in time at the place of tips, perhaps Comments (like gourmet comments) or information (moment of discounts or location information), then the person is posted run run bear providers, see people who need. But again, the time to meet the demand (see tips) generated incentives for providers is low (I do not know how many people are watching), so even if the demand is bigger, to stimulate the supply of produce is not much help. Kuso motivation - have random ideas to help place the crown on Funny or name, so that the next person to the site knowing smile, then people are affixed providers, who are those who need to see. But again, the time to meet the demand (see wacky names) incentives for providers generated is low (I do not know how many people are watching), so even if the demand is bigger, run run bear to stimulate the supply of produce is not much help. And I think this will not necessarily be a platform provider wants to encourage behavior. Having understood the above supply and demand, some of the actions you can do it thus born - to stimulate the User check-in - in addition to grab the Mayor on achievement motivation or Badge outside, perhaps in reference to Plurk's Karma design "does not enter the retreat "approach, allowing User continued to remain check-in. To meet user demand for location information run run bear and intelligence - can be set to "government run run bear and corporate" special background on web, so that information can be sightseeing and discount stores more efficient import. Avoid excessive use of floating practice may be the mechanism A. Abuse. B. return to the platform by the Mayor C. audit fee. To stimulate Check-in or PoTips, increase related run run bear to "concern" of the design, whether it is similar to facebook's "Like", or blog "popular statistics", and you can put these concerns with the existing incentive mechanisms even move, for example, in addition to well beyond the Mayor "PR Ambassadors" (up to people who are concerned), or have corresponding Badge and the like. To stimulate Check-in and posting Tips behaviors, even more people will continue to play a friend pulled (because friends concerned about their chances higher run run bear than many strangers) with business and government strategic alliances - some companies have tried to use LBS to do their own marketing, run run bear but you can also use the back and LBS platform of cooperation with business and government to produce the effect of platform marketing. Attract Check-in information or to meet the needs of locations. I always run run bear like a little metaphor run run bear operating platform jump Tango, need to have some sense of rhythm and retreat - when supply is low to stimulate demand and more supply, and more demand when there is insufficient supply to stimulate demand, only caught this rhythm, we can Let platform to meet the user through the gradually expanding. run run bear In addition, I think the inevitable need for LBS regional operations team, we can do some of the delicate operations and strategic alliances, and this is perhaps different micro blog or SNS, it is difficult to rely on a "headquarters" can push the service Good. (From: inside)
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